Sweating the SWOT

One unpolished draft challenge has been identified by the Spotter, and all of a sudden the plan has momentum….. Develop a healthy new product (opportunity) aimed at 7-year-old plus segment [...]

The Insight Sculptor

Insight, insight, insight!! Everybody is always banging on about the importance of insight. They are in documents, presentations and corridor conversations. Self-important little things that [...]