One unpolished draft challenge has been identified by the Spotter, and all of a sudden the plan has momentum….. Develop a healthy new product (opportunity) aimed at 7-year-old plus segment [...]
Insight, insight, insight!! Everybody is always banging on about the importance of insight. They are in documents, presentations and corridor conversations. Self-important little things that [...]
“If everybody is thinking alike, then somebody isn’t thinking.” George. S. Patton I was running a workshop for a major international hotel chain a few years ago. They were faced with the [...]
Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common? Each of them champions a precious and innate [...]