Room B436 has been booked out on the third floor. It’s window-less and has bright fluorescent lighting. A white rectangular formica table sits in the middle of the room and there are six black [...]
The challenge is that many managers, even those in creative roles, are logical by nature. They are the left brainers. In their minds, creativity is a special gift belonging to the few crazy ones, [...]
“We can’t win the Le Mans 24-hour race because we don’t have the fastest car on the track.” “We can’t recruit any more firefighters because we don’t have enough budget available.” “We can’t sell [...]