A cross-functional innovation team used Creative Creatures to generate truly fresh ideas for their Crunchy Nut brand.
They did this by leveraging their creative (rather than simply functional) strengths to ensure each individual’s unique contribution was injected into the process thereby utilising the team’s creative composition.
“We’re continually seeking new ways to understand and develop our creative capabilities. Working with the Creative Creatures tool gave the team fresh insight into their individual creative preferences and behaviours – and importantly how they could uniquely contribute to generating new ideas for the business when working with others”.
They did this by leveraging their creative (rather than simply functional) strengths to ensure each individual’s unique contribution was injected into the process thereby utilising the team’s creative composition.
Diana Harris, Innovation Controller