The leadership team of the newly established Customer Direct division used Creative Creatures to break away from traditional newspaper thinking in pursuit of new revenue streams.
They did this by unleashing their inherent creative potential leading to fresh thinking and more efficient ways of working together.
“More than ever, the media industry is challenged to come up with innovative ideas for developing new revenue streams. I decided to raise awareness of my teams’ inherent creative abilities and to inject fresh thinking into their job. In addition to learning about the individual, my teams also got to understand the creative styles of the people they work with. This led to the unleashing of creative potential that might otherwise have been buried”.
Katie Vanneck-Smith, Managing Director, Customer Direct
They did this by unleashing their inherent creative potential leading to fresh thinking and more efficient ways of working together.
Katie Vanneck-Smith, Managing Director, Customer Direct