Tag Archives: Spoiler

The 6th dimension… the Spoiler

In this blog, you’d have heard us talk a lot about the five fundamental behaviours that make up a person’s Creative ID. These behaviours are what underpins the way we think, act and achieve things in a creative way. But a 6th dimension also exists. The Spoiler… Unlike the others, the Spoiler is destructive (as [...]

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An essential Selector read

Whether you already spike as a Selector and simply want to become even better, or whether you want to find ways to boost a weak Selector part in your Creative ID, Jonah Lehrer’s ‘How We Decide’ is a book worth reading. The book is based in neuroscience and literally looks at what happens inside our [...]

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