“It is very useful to have a tool for understanding how ideas can be developed. I can apply the Creative Creature principles to many situations at work – particularly project meetings, kick off meetings and when scoping out project plans”.

Les Hamilton,
Supply Chain, Kellogg’s
(June 2009)

“The Discovery Day gave me a deeper understanding of the creative types that exist within the team”.

Grace Molenaar,
Global Marketing, Vodafone
(July 2009)

“One way in which I will apply Creative Creatures at work, is to bring in different people, according to their creative profile, at different stages in a project.”.

Michelle Henderson,
Customer Direct, News International
(July 2009)

“One specific way in which I will apply Creative Creatures back in the workplace is when preparing for ideation sessions and thinking about the appropriate behaviours required”.

Rod Ramage,
Marketing Innovation, Kellogg’s
(June 2009)

“My perception of my creative self has changed and deepened as a result of the activities undertaken today”.

Beverley McIntyre,
Customer Direct, News International
(July 2009)

“There are two ways in which I can apply Creative Creatures – firstly to better understand the direction in which I should take my career – and secondly better decipher group dynamics”.

Nick Gorgoglione,
Global Marketing, Vodafone
(July 2009)