The idea generation stage is fun and full of possibilities. But when ideas move to implementation, they are exposed to the hard realities of life. Suddenly financial hurdles, supply capabilities etc. matter.

All this ‘hoop jumping’ often kills ideas or dilutes their original brilliance.

Unlikelihood of Implementation may not seem an obvious barrier to creativity. It can go unnoticed and tends to creep up on you. But eventually you find yourself in a creative desert, where no one offers up ideas because they know they won’t see the light of day.

Sculptors truly relish the implementation phases.

They are good at finding innovative ways around obstacles.

They bring others on the journey through compelling arguments.

Selectors are the most convergent of the creative styles.

So when they are brought in at the right points in the process, they can move things forward by making bold decisions.

They also know how to prioritise so you can focus on the things that matter the most.

Supporters are good at uniting and utilising all the different skills and mindsets needed during the implementation phase.

They naturally get the best out of everyone.

And when the complexities of a project increase, Supporters know how to facilitate the process.