What is a Creative ID?

The Creative ID shows how (rather than if!) you are creative…
It is a visual and memorable way that identifies your creative strengths and weaknesses across five core archetypes: Stimulator, Spotter, Sculptor, Selector, Supporter.


Your Creative ID is based on three different inputs:

  • Results from our proprietary psychometric questionnaire
  • Experiential individual and group exercises
  • Feedback from your peers

How does your Creative ID help?

By understanding the 5 creative archetypes, your Creative ID and the Creative IDs of those around you, you are able to contribute much better to any task or project that requires innovative thinking or simply a fresh perspective.