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This is an apocryphal story. Source unknown. Once upon a time, there was an Innovation Director at a major company who was holding an away-day with his team to brainstorm new opportunities for [...]

I recently read a very amusing if somewhat slightly irreverent article by Andy Nairn where he questioned the effectiveness of brainstorms. “A borefest. A headpunch. An eyestab. A mindpain. A [...]

50+ up and coming marketers from companies such as Tesco, Barclays, Google, IBM, McDonald’s and Pernod Ricard attended The Marketing Society’s excellent new OnesToWatch training programme in June [...]