Using creativity to tackle the barriers that hinder implementation of business plans

British Gas Business were holding a two day conference, the objective of which was to discuss the key projects and priorities for the annual business plan. As part of this, they wanted to identify potential obstacles to implementating of the plan, and importantly; to develop creative solutions to overcome these obstacles in a proactive way.

Prior to the conference, all delegates had completed our online survey which enabled us to put them into ‘creatively balanced’ work teams. During the second day of the conference, each team identified a number of potential obstacles to the successful execution of the annual business plan. They then developed a series of innovative solutions to these obstacles collaborating creatively and using the Creative Creatures approach. To close the loop, they presented their ideas to senior leadership for feedback and approval.