Creative Creatures – Vivienne Westwood Dame Vivienne Westwood, the fashion designer, was born in 1941. In 1965, she met and moved in with Malcolm McLaren who would become the future manager of [...]
When I kick-started my career with Unilever as a marketing trainee, I was fortunate to receive the benefits of an extensive training programme. This included a number of two-week residential [...]
The challenge is that many managers, even those in creative roles, are logical by nature. They are the left brainers. In their minds, creativity is a special gift belonging to the few crazy ones, [...]
Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander and ponder. As a result, I believe that my ability to be creative has increased [...]
50+ up and coming marketers from companies such as Tesco, Barclays, Google, IBM, McDonald’s and Pernod Ricard attended The Marketing Society’s excellent new OnesToWatch training programme in June [...]
Unilever announced in 2010 that, by 2020, it intended to double the size of its business while halving its environmental impact. This became known as the Unilever Sustainable Living Plan (USLP). [...]
Not if but HOW…….. the difference is important! In the current climate, as global economies start tip toeing back towards better times, innovation is back on the agenda. Creativity is [...]