“We can’t win the Le Mans 24-hour race because we don’t have the fastest car on the track.” “We can’t recruit any more firefighters because we don’t have enough budget available.” “We can’t sell [...]
I ran a workshop on creativity for a client last week and carried out two exercises to help the participants better understand their preferences when working on creative tasks in different [...]
Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander and ponder. As a result, I believe that my ability to be creative has increased [...]
If 2017 was the year when mental health found its way on to the corporate agenda, 2018 will be the year when it rises to the top. Last year, Antonio Horta-Osorio, the boss of Lloyds Bank came [...]
I was running a creativity workshop for a large company a couple of weeks ago, and one of the participants was honest enough to admit that their weekly brainstorming sessions were not terribly [...]
This is an apocryphal story. Source unknown. Once upon a time, there was an Innovation Director at a major company who was holding an away-day with his team to brainstorm new opportunities for [...]
I recently read a very amusing if somewhat slightly irreverent article by Andy Nairn where he questioned the effectiveness of brainstorms. “A borefest. A headpunch. An eyestab. A mindpain. A [...]
50+ up and coming marketers from companies such as Tesco, Barclays, Google, IBM, McDonald’s and Pernod Ricard attended The Marketing Society’s excellent new OnesToWatch training programme in June [...]
Unilever announced in 2010 that, by 2020, it intended to double the size of its business while halving its environmental impact. This became known as the Unilever Sustainable Living Plan (USLP). [...]
Summer holidays are over. Autumn is coming. Four long months until Christmas. Here are 5 tips to help you use this time both creatively and productively.