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One unpolished draft challenge has been identified by the Spotter, and all of a sudden the plan has momentum….. Develop a healthy new product (opportunity) aimed at 7-year-old plus segment [...]

Insight, insight, insight!! Everybody is always banging on about the importance of insight. They are in documents, presentations and corridor conversations. Self-important little things that [...]

“If everybody is thinking alike, then somebody isn’t thinking.” George. S. Patton I was running a workshop for a major international hotel chain a few years ago. They were faced with the [...]

Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common? Each of them champions a precious and innate [...]

The need for stimulus Within every creative process, there is the need to have stimulus to be able to go places where the unusual and different might exist. Typically, managers when presented [...]

A group of 5 business people in a room. Their monthly one-hour get-together, brainstorming ideas for some new products. James is Mr. Creativity, the most vociferous person in the group. The [...]

Not if but HOW…….. the difference is important! In the current climate, as global economies start tip toeing back towards better times, innovation is back on the agenda. Creativity is [...]

The ‘insight’ word still remains big news amongst most corporates in most categories, right across the world. But is it over-rated? Do we run the risk of over-estimating its value? Or [...]

Charles Darwin. Albert Einstein. Steve Wozniak. Isaac Newton. J.K. Rowling. Christina Aguilera. All were creative and successful in their own fields….all proud introverts. An introvert is someone [...]